As a nationwide organisation, the NHS needs to have and maintain open communication lines. People depend on the NHS’s services, so it’s important that both staff and the public know the latest developments at a local and overall level. PR & Communications experts provide this link.
Internally, the role of a Communications professional will be ensuring that frontline staff and those in leadership positions are regularly communicating, while managing the NHS’s reputation inside and beyond its own walls. The NHS has an overall communications strategy, but each facility needs PR & Communications staff to take responsibility for their own process, as well as ensuring their people are informed on the latest news and updates.
External communications work will involve stakeholders, the local community and media outlets. Ensuring healthy relations with the public and providing accessible information are essential tasks. It is important to each branch of the NHS that good news is reported, reputations are managed and a good image is presented. Communications experts also take on media handling, which involves producing and placing news releases in cooperation with journalists.